Gold Coast Trading Company

Sunday, August 30, 2009 | |

Facebook is a strange and beautiful thing. A couple weeks back i was randomly "friend"-ed by Gold Coast Trading Company. A new line from Emeka Alams (formerly of 21MC), the transatlantic designer splits his time between Seattle and West Africa. Melding an interplanetary design sensibility with his life experience in both Nigeria and the US, Alams has set out to reshape the conversation about what constitutes African. He explains that, "it's not so much of rehashing slavery and rebelling, while slavery shaped our story it's not my history. I was tired of the same ol' hipster afro stuff I was seeing or the "Save Africa" tees. That has nothing to do with Africa or what's actually going on there. With Gold Coast Trading I'm just showing you the actuality of my Africa. Africa is more than just music and colors; it's so complex." Check the video inspiration from Gnarls Barkley for GCT's next season and peep the design jams below!